CANADA TOURISM: “TASTE NATURE” (Spec TV Spot)
CONCEPT:
Northern Ontario is off the tourism radar to most Americans, which is unsurprising, given the lack of infrastructure and amenities. But that’s what makes it special: it hasn’t been ruined by tourism yet! This spot uses a simple image – drinking straight from the lake – to drive home the transcendent experience of simply existing in such a pristine environment. (Yes, you really can drink from most of the larger lakes. I’ve lived off unadulterated Northern Ontario lake water for weeks at a time!)
| VIDEO | AUDIO |
|---|---|
| Satellite image centered on Ontario, Canada, highlighting lakes and rivers. | ANNCR: "Ontario has more than two hundred and fifty thousand lakes, containing 20% of all fresh water on earth." |
| Zoom in to ground level. A young couple - CANOER WOMAN and CANOER MAN (both late 20s, any race) paddle a canoe across a lake in the woods in Northern Ontario. It’s summertime, and it’s gorgeous. | ANNCR: “What can you do with all that water?” |
| Standing atop a fire tower on top of a mountain, CW and CM gaze out across the vast, lake-studded North Woods. | ANNCR: “Explore.” |
| CW and CM shoot rapids in their canoe, faces glowing with adrenaline as a spray of whitewater drenches them. | ANNCR: “Test your limits.” |
| CW and CM point and giggle as a pair of river otters circle their canoe, doing underwater flips and barrel rolls. | ANNCR: “Meet new friends.” |
| Back to first ground-level shot. CLOSE ON Canoe Man as he reaches over the gunwale and dips a Nalgene bottle into the water. |
ANNCR: “In fact, there’s only one thing you can’t do…” |
| Canoe Man lifts the bottle of crystal clear lake water to his lips. |
CANOE WOMAN (stopping him): "Babe..." |
| CM turns towards the stern of the boat, where CW smiles, hand outstretched. | A beat, then: CANOE WOMAN: "Me first!" |
| CM passes the bottle to CW, who drinks deep. | ANNCR: "Just Kidding." |
| Zoom out and SUPER: "Canada: Taste Nature" |
VIDEO
Boyfriend (early 20s; any race; attractive, but scruffy around the edges) picks up Girlfriend (early 20s, any race, attractive, done up for date night) in his old Honda Civic (or similar).
She gets in and grimaces a bit at the smell. He’s oblivious.
He leans in to kiss her. She offers him a stick of gum.
Cut to later at a movie theater. They’re watching a horror movie. He’s scarfing buttered popcorn from a huge bucket.
Close on his extremely greasy hands as he reaches over to put his hand on her thigh. She intercepts him with a napkin.
Cut to Boyfriend’s car, now parked at a scenic outlook after the movie.
They stand outside the car, making out. They stop for a sec and share a look: “you wanna?” “Do I ever!”
Boyfriend opens the back door to the car and gestures “ladies first”. She gestures back: “hold on.”
Girlfriend smiles, reaches into her purse, and pulls out a travel-pack of Dude Wipes. She hands him one. He smiles.
Cut to moments later. The car windows are completely steamed up, so we can’t see them getting it on in the back seat.
Girlfriend uses a Dude Wipe to clear a tiny area of the window - just enough for us to see her giving us a little wink before getting back to business.
SUPER: “Dude Wipes: For Dudes and Those Who Love Them”
AUDIO
| VIDEO | AUDIO |
|---|---|
| Boyfriend (early 20s; any race; attractive, but scruffy around the edges) picks up Girlfriend (early 20s, any race, attractive, done up for date night) in his old Honda Civic. He brushes the clutter off the passenger seat to make room for her. |
|
| She gets in and grimaces a bit at the smell. He’s oblivious. | ANNCR: "She puts up with a lot, you know." |
| He leans in to kiss her. She offers him a stick of gum. | |
| Cut to later at a movie theater. They’re watching a horror movie. He’s scarfing buttered popcorn from a huge bucket. | ANNCR: "Sure, you'd do anything for her, and yeah, she knows that..." |
| Close on his extremely greasy hands as he reaches over to put his hand on her thigh. She intercepts him with a napkin. | ANNCR: "...but let's just say, she picks her battles." |
| Cut to Boyfriend’s car, now parked at a scenic outlook after the movie. | ANNCR: "You may not always know what she wants..." |
| They stand outside the car, making out. They stop for a sec and share a look: “you wanna?” “Do I ever!” | |
| Boyfriend opens the back door to the car and gestures “ladies first”. She gestures back: “hold on.” | ANNCR: "But when you do?" |
| Girlfriend smiles, reaches into her purse, and pulls out a travel-pack of Dude Wipes. She turns to offer him one. REVERSE ANGLE to reveal: he has his own pack, and he's taking one out. |
ANNCR: "Don't make her ask." |
| Cut to moments later. The car windows are completely steamed up, so we can’t see them getting it on in the back seat. | |
| Girlfriend uses a Dude Wipe to clear a tiny area of the window - just enough for us to see her giving us a little wink before getting back to business. SUPER: Dude Wipes Logo |
ANNCR: "Dude Wipes. Don't make her ask." |
| VIDEO | AUDIO (For him) | AUDIO (For her) |
|---|---|---|
| Boyfriend (early 20s; any race; attractive, but scruffy around the edges) picks up Girlfriend (early 20s, any race, attractive, done up for date night) in his old Honda Civic. He brushes the clutter off the passenger seat to make room for her. |
||
| She gets in and grimaces a bit at the smell. He’s oblivious. | ANNCR (male): "She puts up with a lot, you know." | ANNCR (female): "He really does try." |
| He leans in to kiss her. She offers him a stick of gum. | ||
| Cut to later at a movie theater. They’re watching a horror movie. He’s scarfing buttered popcorn from a huge bucket. | ANNCR: "Sure, you'd do anything for her, and yeah, she knows that..." | ANNCR: "Could he do better? Absolutely." |
| Close on his extremely greasy hands as he reaches over to put his hand on her thigh. She intercepts him with a napkin. | ANNCR: "...but let's just say, she picks her battles." | ANNCR: "But he's getting there." |
| Cut to Boyfriend’s car, now parked at a scenic outlook after the movie. | ANNCR: "You may not always know what she wants..." | ANNCR: "Sometimes all it takes is a little help." |
| They stand outside the car, making out. They stop for a sec and share a look: “you wanna?” “Do I ever!” | ||
| Boyfriend opens the back door to the car and gestures “ladies first”. She gestures back: “hold on.” | ANNCR: "But when you do?" | ANNCR: "Exhausting? Yeah." |
| Girlfriend smiles, reaches into her purse, and pulls out a travel-pack of Dude Wipes. She turns to offer him one. REVERSE ANGLE to reveal: he has his own pack, and he's taking one out. |
ANNCR: "Don't make her ask." | ANNCR: "Until it's not." |
| Cut to moments later. The car windows are completely steamed up, so we can’t see them getting it on in the back seat. | ||
| Girlfriend uses a Dude Wipe to clear a tiny area of the window - just enough for us to see her giving us a little wink before getting back to business. SUPER: Dude Wipes Logo |
ANNCR: "Dude Wipes. Don't make her ask." | ANNCR: "Dude Wipes. For both of you." |
